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Writing with emotion
“What you know is valuable,” my counselor said. “It’s universal enough to appeal to a wide range of people and still be personal for you.” Copywriting, whether in a blog or for a client, needs to be...
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Writing Through a Brick Wall
“The brick walls are not there to keep us out; the brick walls are there to give us a chance to show how badly we want something.” - Randy Pausch If I’ve learned anything at all, it’s that the above …...
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How Much Is a Name Worth?
Projects of any kind are more than just their name. If you want a brochure, you’re getting more than a simple, tri-fold piece of paper with pretty graphics and a few lines of text. Content with 1200...
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